The logo is composed of two Chinese characters, symbolizing the core technology of holographic imaging, specifically the application of laser technology. Utilizing the symmetry of the Chinese character "光" (guāng), the two characters are overlapped and mirrored to enhance the variation of the graphics. The projection effect formed by the juxtaposition of dark and light colors from front to back interprets the meaning of "光" (guāng), which represents light.
The Chinese logo is designed with simple and sturdy monospaced strokes and gentle rounded corners, embodying the company's determination to continuously advance holographic imaging technology and make it more widely known.
In terms of color, the green representing laser serves as the primary color tone for the brand, while the orange-red extracted from the formed image conveys a youthful and vibrant brand positioning. The combination of red and green contrasting colors, along with black at 80 and 10 degrees as the background color, reflects the technological and narrative elements the brand aims to convey.
