CETC 

IP Design for CETC Lantian Blue Sky Technology Co., Ltd
Adaptable size, May 2024



The corporate IP image named "Mr. Blue Sky" originates from the word "Blue Sky" in the company name, combined with "Mr.," a term of respect in Chinese culture for knowledgeable individuals or teachers. This reflects China Electronics Technology's Blue Sky brand's professionalism in the power sector and its role as an industry leader.

企业IP形象的名称“蓝天先生”，命名来源于企业名称中的“蓝天”一词，与“先生”这一在中国文化中，对于有学问的人、老师的尊称，以此体现中电科蓝天在电源领域的专业性以及作为行业领航者的角色。

"Mr. Blue Sky" is anthropomorphized based on the company's main product, lithium batteries. The head simplifies an astronaut's helmet, symbolizing the application of the company's products in aerospace fields. The feet are designed based on the bottom structure of lithium batteries, highlighting the company's focus on power and battery products. The overall design features smooth, rounded curves, reflecting a friendly and proactive corporate culture and approach to collaboration.

蓝天先生以企业主营产品锂电池为原型进行人物化处理，头部简化了宇航员头盔，以表达企业产品应用于航空航天领域，脚部是由锂电池底部结构转化而来，体现以企业以电源电池为主要产品。外形整体以圆滑曲线处理，体现亲切积极的企业文化与合作方式。

The chest integrates the CETC logo with folded solar panels, clearly representing the company's identity while resembling a flowing necktie, echoing the image name "Mr. Blue Sky." The overall design is clean and elegant.

胸前以中电科标志和折叠太阳能板组合而成，清晰体现企业身份的同时，其形似飘逸的领带呼应形象名称“蓝天先生”，整体形象简洁大方。

The primary color scheme is blue, with a white body symbolizing justice, perseverance, and a down-to-earth corporate spirit. The design uses a medium blue from the company’s standard color palette paired with light blue, emphasizing the company's presence in aerospace, technology, and energy fields. Meanwhile, the overall blue complemented by red accents in the logo highlights a rigorous scientific attitude combined with distinct individuality and vitality.

形象整体以蓝色为主，白色的身体寓意着正义、坚毅、脚踏实地的企业品格；整体使用的是公司标准色中，中间色度的蓝色搭配浅蓝色，以此体现企业在航空航天、科技能源的领域属性。与此同时，整体的蓝色与标志中的红色点缀，可以体现出拥有严谨科研态度的同时，也包含着鲜明个性与活力。